Writing a communications plan for a non-profit

See more on SWOT analysis in our strategy section. Be realistic about resources and timelines needed to create, implement, monitor and evaluate each strategy. Hiring an employee is, of course, a long-term commitment, so to start, you may want to bring in an expert on a project basis.

What makes you stand out in the market? Ask staff for input. Donor cultivation and fundraising? Think of the most important things you want your audience to know about your organization and what it does to help them.

Who are your audiences constituent groups, partners, funders? Simply put, messaging is a term to describe how you talk about who you are and why you exist as an organization. Ask board members to reach out to their networks to connect you with communications professionals who can help you meet your goals and objectives.

What does the annual budget for our organization look like? When communications and fundraising are in sync, one supports the other through simple, consistent, compelling messages, delivered in a way that builds trust.

Stories help you focus your message to avoid communicating too much unnecessary information. But how do you cut through the information clutter to ensure your voice is heard above the rest? Are your goals in line with your mission?

Remember, your organization already has a brand. Can you incorporate a personal experience that illustrates your impact in the community? If you know the answers to these, the creative process should be smoother. They help position you as an expert and build trust among your audience.

Key Messages What do you want your audiences to know about you? Conduct short sessions with donors, volunteers, colleagues, board members and other key stakeholders to test the effectiveness of your communications materials and get in-depth information about how others perceive you.

Does your budget adequately support your communications activities and can you afford to hire additional resources if needed? Then, you can modify and refine your strategies to make the most of your resources and budget. Are you innovative or traditional?

Engage people in meaningful interactions. Baseline where are you starting in terms of your social media community size, website traffic volume, total donors, total members, etc? What makes you stand out and why is this important to your audience?

Why do I need a strong brand or organizational identity? The example below shows how for a fictional homelessness organisation this might work in practice.

Developing a communications plan for nonprofit organizations

Developing a formal committee can be an easy way to encourage board involvement on a regular or on an ad hoc basis. Understanding this may make it easier to prioritise your communications work.

The intimate nature of social media encourages open dialogue, and sincere exchange is welcomed. Describe your implementation plan. This will ensure you offer relevant information that positions you as an expert. Each message you deliver should reflect your brand — that is, who you are.

Developing a communications strategy

Should I hire an employee or consultant to develop and implement our communications plan? Funders understand the return on investment associated with communications activity that supports mission-related goals. Develop messages around a single idea. Your current situation The introductory part of the communications strategy should briefly outline what your organisation does, what its main functions are and where it operates.

Use web survey tools like SurveyMonkey and Constant Contact to develop and disseminate questionnaires to staff and constituents about specific issues. Your board is key to your communications and fundraising activities, as it embodies your brand and tells your story to raise dollars, create strategic partnerships and cultivate resources.

Plans can be organized and created with more detail, but a communications plan should include the following six components: How will you measure action taken?Communications (newsletter, e-newsletter, direct mail) the end of your plan, the objectives, strategies, and tactics are the means to that end.

Objectives Objectives are more focused and specific. The best-formulated objectives express results as measurable outcomes. The Communications Toolkit - toolkit, Cause Communications Create a Communication Plan - webinar, Nonprofit Marketing Guide Internet and Email Policy - example, The Balance.

Communication Plan Template

Developing a strategic communications plan will be less overwhelming if it is viewed as a series of steps. Here are some questions to ponder before you create your plan. If you know the answers to these, the creative process should be smoother.

Strategic Communications for Nonprofit Organizations. Word count: words Reading time: About 3 minutes Have you ever been asked to write a communications plan? Today’s newsletter gives you a clear five-step plan for producing one.

Last week I met with a client — the CEO of a non-profit organization — who announced that he wanted a communications plan. Communications and PR Planning (for Non Profits) Uploaded by Cameron.

Related Interests. Strategic Communication; WHY SHOULD YOUR NON-PROFIT DEVELOP A COMMUNICATIONS PLAN? For many reasons: 1. Most NGOs have limited resources — both time and money.

SAMPLE MEDIA PLAN # 2 -- NON-PROFIT SECTOR/5(10). Now, the business of writing your plan begins.

Developing a Strategic Communications Plan

When writing your communications plan you’ll want to: Outline your objectives and goals. Think general and specific, short and long term. Link goals to your mission to keep you on track.

Make objectives measurable and achievable. How marketing communications supports your fundraising activities.

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Writing a communications plan for a non-profit
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