Sealed air corporation hbs 9 582 103 case analysis essay

Two major competitors, one with superior production facilities, had entered the market.

Likely distributor response to a Sealed Air uncoated product was difficult to predict. Thus, the firm could begin manufacture of an uncoated product quickly in its New Jersey plant. These materials were added to prevent movement during shipping when an item and its protective wrap if any did not fill its carton.

The firm could produce an uncoated bubble as cheaply as GAFCEL within a month with no major capital investment; it could run on machines used for another Sealed Air product.

Choose the grade that best fits your cushioning application! The company is faced with a difficult choice of choosing from a range of feasible options ranging from doing nothing to introducing a new product.

Consequently, distributors almost always ordered in truckload quantities. In this process two liquid chemicals were pumped into a shipping container. Sealed Air, in turn, had kept to its selective distribution policy. What are the problems?

A new AirCap package left using a simple criss-cross technique resulted in reduced material, shipping, labor and carton costs. Hauser now had to decide whether to recommend that Sealed Air enter the uncoated bubble market with an about-face on its previous exclusive emphasis on coated bubblesor whether to suggest some other reaction to its new competitors.

In a typical week a salesperson called on 20 end users and checked in with two or three distributors. Single face cardboard with ribs on one side appreciably cheaper than AirCap on square-foot basis; labor cost of using corrugated usually very high; poor cushioning.

Market was shifting gradually towards uncoated products. Void Fill — to prevent movement during shipping, did not generally qualify as flexible wraps.

Exhibit 3 compares products competitive with AirCap cushioning and Exhibit 4 gives their U. This document is authorized for use only by Md. These materials came under less pressure per square foot. Germany — SA was a late entrant and could never establish itself as a commanding player.

Sealed Air Annual Reports Thicker film produces a stronger product. Price per square foot was their first consideration, delivery their second.

Sealed Air Company Hbs Case

We intend to seek market leadership because market leadership optimizes profit, and foster technological leadership because it is the only long-term guarantee of market leadership. A trial version of the product will be given to all major distributors to further guide Cellulose Wadding A metering firm discovered it needed only half as much AirCap to achieve the same performance that cellulose wadding provided right.

This movement is a major cause of damage in transit. During the last 10 years we built on our development of the first closed-cell, lightweight cushioning material, introduced the first foam-in-place packaging system, and engineered the first complete solar heating system for swimming pools.

Sales figures for were: The price schedule entailed quantity discounts for end users. The test method used closely simulates actual shipping conditions, and employs the use of an enclosed test block and shock machine.1. What are the problems? Market leadership and technological innovation have marked Sealed Air's participation in the U.S.

protective packaging market. For the exclusive use of M. HUSSAIN Harvard Business School Rev. September 24, Sealed Air Corporation The president and chief executive officer of Sealed Air Corporation, T.

J. Dermot Dunphy, explained the firm’s 25% average annual growth in net sales and net earnings from to The company’s history has been characterized by technical accomplishment and market. Sealed Air Corporation Hbs 9 Case Analysis.

1. What are the problems?

Sealed Air Corporation (HBS 9-582-103) case analysis

Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products, which are less effective than Sealed Air's but similar in appearance and cheaper.

The company must determine its response to this. Sealed Air Corporation (HBS ) case analysis Essay by Venkata, August download word file, 4 pages download word file, 4 pages 9 votes/5(9). Free Essay: For the exclusive use of M. HUSSAIN Harvard Business School Rev. September 24, Sealed Air Corporation The president and chief.

The timing of launch and any change in policies for Air Cap cushioning and Sealed Air’s other products also needed to be communicated. We will write a custom essay sample on Sealed Air Corporation (HBS ) case analysis specifically for you.

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Sealed air corporation hbs 9 582 103 case analysis essay
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