To make this a business plan, you have to add some more content, such as what are the key messages and how are you going to get them to the target audience.
Aggregate content already available? The need for some additional information, like company legal formation and history, and management team backgrounds, depends on your specific business situation: Will your restaurant have counter service designed to get guests on their way as quickly as possible, or will it look more like theater, with captains putting plates in front of guests simultaneously?
Design Incorporate some visuals. The goal is for the reader to keep turning the page. Management Team Write a brief overview of yourself and the team you have established so far.
Define clearly what will be unique about your restaurant. Here too, the narrower the focus, the better. Target Market Who is going to eat at your restaurant?
Your sample menu should also include prices that are based on a detailed cost analysis. Market Overview Address the micro and macro market conditions in your area.
Editorial business plan will prove the viability of your concept to potential investors and provide editorial business plan with a clear and engaging answer to the question: What are they looking for, and what are you providing?
Service This section is most relevant for fine-dining concepts, concepts that have a unique service style, or if you have particularly strong feelings about what role service will play in your restaurant.
Do you need financing? Create a mood board that shows images related to the design and feeling of your restaurant. Finance Somebody asked me what an editorial plan is.
Planning on cooking in a wood-burning oven? At a micro level, discuss who your direct competitors are. What are the needs involved, and the benefits. What are your most important assumptions? Are you borrowing money? Do you hire writers and reporters? Who does what, when, and how much will that cost?
This is my answer. Incorporate your logo and mock up a formatted menu design tap a designer for help if needed. Most independent restaurant investors are in this for more than just money, so giving some indication of what you value and who you are outside of work may also be helpful.
At a macro level, what are the local and regional economic conditions? If you have these three elements straight, you have the heart of a plan done. What are you going to offer to that target audience?
When are how are you going to meet, and with whom, to review results? We partnered with hospitality consultant Alison Arth to share tips, stories, and best practices from the best in the business think the groups of Daniel Boulud and Danny Meyer, plus restaurateurs Gavin Kaysen and Aaron London.
Concept Describe your restaurant concept and get the reader excited about your idea. Where does it come from? Where do you get the content? By Tim Berry In: How much will it cost? If not, convey that you have a solid plan in place to generate attention on your own through social media, your website, and media connections.
Short articles, long pieces, blog posts, online tools, profiles and social media hooks, or what?Louise Harnby’s Business Planning for Editorial Freelancers is a savvy and realistic guide to what, for new entrants, can be a difficult field to enter.
agreeing to support a business start-up if there’s no business plan. The information in. Editorial: Writing a Business Plan to Attract Investors Experts offer advice on the best time for a start-up, approaching investors, and writing a good business plan.
By Nancy Ellen Dodd, MPW, MFA. Business Planning for Editorial Freelancers Get your editing or proofreading business up and running Written for those with no prior publishing or editorial experience, this practical guide takes new proofreaders and editors, step by step, through the basics of.
A great business plan is the first step to landing investors and opening your own concept.
Learn how to write a restaurant business plan with these tips. Open for Business. How to Write a Restaurant Business Plan. Alison Arth. There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success.
Join Dayna Rothman for an in-depth discussion in this video, Crafting your plan and editorial calendar, part of Content Marketing Foundations.Download