Coke wars case study

In fact, Pepsi were pioneers for niche and segmented marketing.

If we also have data for another point, say at a time that Pepsi was offering a substantial discount on their product or from another geography, then we would have more than enough data to completely tune a model as simple as the one we are starting with.

Data from the market already gives us a lot of information that we can use to tune the Market Model.

Because the Market Model uses a proprietary statistical algorithm to impute customer distribution data, the data collection problem becomes much easier and cost effective.

For example, after setting up an initial Market Model, the user can run very targeted Conjoint Analysis study to better inform them about what is new to the market like a new feature. Analysis The eight key concepts analysis is applied to identify the key issues with regard to both Coca-Cola and Pepsi.

One solution to increasing market share is to carefully follow consumer wants in each country.

Summary of Coca Cola Wars Case study

The analysis is also based upon the eight key concept model. They might try and add an additional feature, such as a different sized bottle They might try to improve the Pepsi brand They might target a different geography They may try and improve the taste of the cola They might add a product line extension This is how Pepsi would use the Market Model to simulate the market outcome from each of these possible strategies.

In fact Pepsi, which had traditionally been sold through drug stores, was the first to start branching out to alternative distribution channels. Unlike with other statistical techniques, the user does not have to commission an expensive market research report just to tell them what they already know about the existing market.

If consumers cannot tell the difference in taste between the two in a blind taste test, then the only differentiating qualities are the product brands.

This is due to the fact that they are in the same industry, the only difference occurs in the business definition of PepsiCo, which Increasingly Complex Environment Market Models can evolve to be increasingly complex. The scope of this report covers not only on the increase of overall market share, but also finding new opportunities in unrevealed markets.

A dynamic timeline might look something like this: The next step is to take fast action to develop a product that meets the requirements for that particular region.

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According to me more important in every market, include color, product attractiveness visibility, and display quality. The purpose of this report is to gain insight into the possible strategies that can be applied, in order to expand the overall throat share in the future.

The outcome of the analysis is utilized to establish the new strategy for both companies. We know the Price for Coke and Pepsi, we know their Market Share, and we have a pretty good idea of the Profit Margin or Marginal Cost of both from their public financial reports.

They have to always be creating and updating their marketing plans and products. The new data can then be integrated into the Market Map. Improved Taste To test whether improving the perceived taste of Pepsi would be successful, Pepsi could make this adjustment to the Market Map:Cola Wars This report is based upon the information from the Harvard business case: “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century”.

Both Coca Cola Company and PepsiCo are the largest players in the Carbonated Soft Drinks (CSD) industry. COLA WARS CASE STUDY. SUBMITTED BY ZINNIA DHODY () INTRODUCTION Most intense battles of the cola wars were fought over the $60 billion industry in the United States Average American consumed 53 gallons of carbonated soft drinks (CSD) per year.3/5(2).

Cola Wars Coke and Pepsi Deanna Chang Jamie Prescott Jonathan Wong Shaistah Bahrainwala Yau Lo. Cola wars case presentation Cola Wars - Coke Vs Pepsi Harvard Business School Case Study Mohan Kanni.

Cola wars continue - Coke and Pepsi A brief presentation on case study Cola Wars where we try to analyse the past history and predict the future of their business and growth opportunities from a Marketing Management Perspective. The case study significantl y states that the cola war is predominantly between Coca-Cola and Pepsi.

Smaller brands with same taste and qua lity cannot enter the market due to lack of. The rivalry between Coca-Cola and Pepsi is legendary. Although the feud really heated up with the Pepsi Challenge in —which prompted Coca-Cola's horrific New Coke debacle— the brands have.

Coke wars case study
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